Suzette Arriola – Where do people fumble in management?
Suzette Arriola reminds us: great leaders don’t just manage, they connect.
September 2025
Jennifer Frazier – Serving, Growing, Leading
From stay-at-home mom to McKinney ISD Director of Athletics, Jennifer Frazier's journey is a masterclass in patience, relationships, and purpose-driven leadership.
Michael Sain – Ways to Make a Big District Feel Small
Michael Sain, Athletic Director at Azle ISD, shares how personal touches like handwritten thank-you notes, birthday surprises, or sideline support can help build trust, connection, and a strong culture across every campus.
Dena Scott – The Focus of a Head Coaches Academy
Dena Scott, Director of Athletics for Fort Bend ISD, talks about how the focus of a successful Head Coaches Academy should be centered around preparation.
Tommy McClelland – Common Recruiting Misconceptions
Tommy McClelland-Director of Athletics-Rice University, talks about the biggest misconceptions about NIL is that it’s a guaranteed payday.
Jay Govan – The Benefits of Connecting with Community
Jay Govan talks about how big wins are possible when you connect with your community and work together.
Mike Buddie – How does your staff build a team while maximizing the resources available to them?
TCU Athletic Director Mike Buddie shares his thoughts on using A.I. in the Athletic Department.
Chris Feris – What is the Benefit of THSADA Fall Forum
Chris Feris talks about how THSADA Fall Forum isn’t just another event on the calendar and how it also provides the chance to reconnect, share challenges, and prepare for the months ahead.
Jerod Womack – Being Prepared for Events
Jerod Womack from Mansfield ISD goes in depth about the importance of keeping all aspects of your events in check and how principals can help streamline the process.
Grace McDowell – When to Email, When to Call, When to Schedule a Meeting
Grace McDowell from the UIL shares advice on how to teach coaches when to email, when to pick up the phone, and when to sit down face-to-face.