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Culture & Character

David Cervantes

David Cervantes – The Importance of Self-Care When Becoming an AD

David Cervantes of El Paso ISD reminds us to prioritize our wellbeing, lean on our people, and take care of the person behind the job.
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Jennifer Frazier

Jennifer Frazier – Adapting to Online Classes

Jennifer Frazier of McKinney ISD shares how virtual and accelerated learning are evolving fast.
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Andre' Walker

Andre’ Walker – Competing with Other Educational Opportunities

Andre Walker of Houston ISD shares how the best way to make a program stand out
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Dr. Curtis Null

Dr. Curtis Null – Aligning Your Athletic Dept With The Core Values of Your Community

Staying within your means, communicating openly, and keeping student opportunity at the center ensures your community’s trust and your program’s longevity.
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Suzette Arriola

Suzette Arriola – Where do people fumble in management?

Suzette Arriola reminds us: great leaders don’t just manage, they connect.
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Michael Sain

Michael Sain – Ways to Make a Big District Feel Small

Michael Sain, Athletic Director at Azle ISD, shares how personal touches like handwritten thank-you notes, birthday surprises, or sideline support can help build trust, connection, and a strong culture across every campus.
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Grace McDowell

Grace McDowell – When to Email, When to Call, When to Schedule a Meeting

Grace McDowell from the UIL shares advice on how to teach coaches when to email, when to pick up the phone, and when to sit down face-to-face. 
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Trev Alberts

Trev Alberts – Encouraging Coaches

Trev Alberts gives his insight on giving coaches the encouragement to stick to their core values during uncertain times.
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Andre' Walker

Andre’ Walker – The Value of Taking Pictures

Andre' Walker, Exec. Dir. of Athletics for Houston ISD on the power of pictures & being the face of your program.
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Galen Zimmerman

Galen Zimmerman – Building Trust Between Coaches

Dripping Springs ISD's Galen Zimmerman goes in depth about how top leaders in large school districts foster communication, consistency, and connection. 🏈
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