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Culture & Character

Curtis Null

Curtis Null – Aligning Your Athletic Dept With The Core Values of Your Community

Hear real strategies from Conroe ISD's, Curtis Null, about aligning your athletic department with your community’s core values. Learn how communication, connection, and consistency drive success.
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Grant Freeman

Grant Freeman – How to Spotlight Your Staff

Learn how to effectively spotlight your staff the right way. Grant Freeman, Burnet ISD Athletic Director, provides tips to make recognition meaningful and leave a positive impact on your program!
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Damion Hopkins

Damion Hopkins – Recruiting Beyond The Resume To Include Culture

Damion Hopkins from Royal ISD shares important tips on recruiting the right people for the right role at your schools.
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Brenda Marshall

Brenda Marshall – Understanding the Why Behind Everything You Do

Corpus Christi ISD's Brenda Marshall breaks down the mindset shift that drives real growth.
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Ray Zepeda

Ray Zepeda – Finding Purpose in the Chaos

Ray Zepeda of the UIL shares a powerful reminder about staying grounded in your purpose — even as high school athletics evolves.
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Ray Zepeda

Ray Zepeda – What if Ray Zepeda Were President of High School Sports?

Ray breaks down why the community-based high school sports model sets the Lone Star State apart.
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Dr. Ron Jackson

Dr. Ron Jackson – Championship Culture Expectations High School vs. Middle School

Dr. Ron Jackson breaks down how clear expectations, continuous growth, and the right support BUILD a championship culture.
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