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Operational

Betsy Russell

Betsy Russell – Knowing the Right Time to Have a Conversation

Betsy Russell - Lake Travis ISD- talks about how the conversations you’re avoiding today are often the ones that create clarity and momentum tomorrow.
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Athletic Director Panel

How to Make Sure Every Athlete is Supported

When everything is happening all at once, how do we still make sure every athlete is supported?
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Laura Keahey

Laura Keahey – How to Keep Survey Data Organized

Laura Keahey of McKinney ISD shows us how to turn large surveys into actionable insights.
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A. J. Martinez – Virtual Kids Eligibility

A. J. Martinez, Assistant Athletic Director- UIL, talks about virtual students' athletic eligibility.
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Jay Zeller

Jay Zeller – Making Officiating More Attractive

Jay Zeller of Brazosport ISD talks about how they use hospitality to make officiating more attractive.
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Pat Kohan

Pat Kohan – Build Content with a Shelf Life

Pat Kohan of Kohan Content talks about how you can use existing tools to create a system that makes creating content easy.
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Todd York

Todd York – Understanding Income and Expenses

Midlothian ISD Director of Athletics Todd York explains that when you prioritize sustainability alongside success, you begin to build a program that can thrive for years to come.
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Michael Dorantes

Michael Dorantes – Transportation to the Games as a Young Official

Michael Dorantes shares a creative way to increase officials retention.
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Chris Feris

Chris Feris – Zero-Based Budget

Conroe ISD's Chris Feris goes in depth about the basics of a common budgeting strategy with school districts, the Zero-Based Budget.
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Marla Brumfield-Lewis

Marla Brumfield-Lewis – The Value in Referencing Your Budgeting from the Previous Year

Marla Brumfield-Lewis, AD at Alief ISD, breaks down how she stays on track of her budget and prepares for the 25–26 school year ahead.
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